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Environics Analytics Community
Training
Self-Guided ENVISION Learning
Introductory Training
Segmentation and Personification Analysis
Segmentation and Personification Analysis
Follow this course after you have already completed the Customer Analysis course and would like to segment your customers or potential customers into actionable target groups.
Outline: Segmentation and Personification Analysis
Set-Up: Segmentation and Personification Analysis
Lesson 1: Import Customers, Profile Customers and/or Variables
Lesson 2: Target Group Creation
Lesson 3 (Canada Data): Target Group Personification and Analysis
Lesson 3 (USA Data): Target Group Personification and Analysis
Lesson 4: Presenting and Sharing Target Group Analysis
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