Follow this course after you have already completed the Customer Analysis course and would like to segment your customers or potential customers into actionable target groups.
- Outline: Segmentation and Personification Analysis
- Set-Up: Segmentation and Personification Analysis
- Lesson 1: Import Customers, Profile Customers and/or Variables
- Lesson 2: Target Group Creation
- Lesson 3 (Canada Data): Target Group Personification and Analysis
- Lesson 3 (USA Data): Target Group Personification and Analysis
- Lesson 4: Presenting and Sharing Target Group Analysis