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  5. Segmentation and Personification Analysis

Segmentation and Personification Analysis

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Follow this course after you have already completed the Customer Analysis course and would like to segment your customers or potential customers into actionable target groups.

  • Outline: Segmentation and Personification Analysis
  • Set-Up: Segmentation and Personification Analysis
  • Lesson 1: Import Customers, Profile Customers and/or Variables
  • Lesson 2: Target Group Creation
  • Lesson 3 (Canada Data): Target Group Personification and Analysis
  • Lesson 3 (USA Data): Target Group Personification and Analysis
  • Lesson 4: Presenting and Sharing Target Group Analysis

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