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  1. Environics Analytics Community
  2. Training
  3. Self-Guided ENVISION Learning
  4. Introductory Training
  5. Segmentation and Personification Analysis

Segmentation and Personification Analysis

Follow this course after you have already completed the Customer Analysis course and would like to segment your customers or potential customers into actionable target groups.
  • Outline: Segmentation and Personification Analysis
  • Set-Up: Segmentation and Personification Analysis
  • Lesson 1: Import Customers, Profile Customers and/or Variables
  • Lesson 2: Target Group Creation
  • Lesson 3 (Canada Data): Target Group Personification and Analysis
  • Lesson 3 (USA Data): Target Group Personification and Analysis
  • Lesson 4: Presenting and Sharing Target Group Analysis

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