Mapping Variables

You can view your variables on a map using the mapping functionality. This tool provides the ability for you to view the general distribution of a variable, while also allowing you to add and various layers onto your map.

Use WalkMe Through to be taken through a step-by-step of this process in ENVISION itself! Click on the WalkMe Through button below to get started!

WalkMe Through

 

You can create the following Variable Maps:

Variable Dot Maps: A visual representation of the concentration of your variable of interest, along with the ability to overlay graduated circles representing variable density. 
mceclip20.png

Variable Thematic Maps: 
A visual representation of geographic areas with high/low concentrations of your variable of interest (Map Count or Map % Penetration).
mceclip17.png

Below you will find a summary video (12:23) that covers mapping keystrokes and a description of the mapping variables functionality. 

Inputs Required:

    • A custom variable(s)
    • An area
    • Locations imported into ENVISION (optional)

________________________________________________________________________________________________________________

Variable Dot Maps
1. In the side panel, click Mapping > Variables

3ABA494B-4FDD-4650-BB8E-59B9300879CD.GIF

Please wait for the mapping interface to load before proceeding. 

2. In Step 1 - Select an Area of Interest, click Select.

mceclip1.png

3. Select an area that you'd like to use by clicking the check mark next to it. 

mceclip2.png

4. Click Continue.

5. In Step 2 - Select a Variable, click Select.

mceclip0.png

6. Click the Select a data source drop-down list. Click the check mark next to the variable that you would like to use. Once you have made your selection, click Continue

mceclip1.png

7. Specify the Map Type, Renderer Type and Scope.

mceclip5.png

  • The Map Type can be either:
    • Map Count which will create a map based on the count of population or households - select this option to produce a variable dot map
    • Map % Penetration which will create a map based on the penetration of the variable in the specified geography
  • The Renderer Type dictates the type of map that will be created. Select Graduated Circle Map to create a variable dot map. Circles will be placed within the selected level of geography, sized according to the count of population or households. 
    mceclip6.png
  • The Scope refers to the extent of the map being created. You can choose either:
    • Area(s) of Interest if you wish to constrain your thematic to just be within your area of interest
    • National if you wish to have the thematic map include values held in the entire country (the color/colour theme will go beyond the area(s) of interest)

Note: If you choose the Area(s) of Interest option, you may find that some geographies that cross the border of your Trade Area are unexpectedly shaded or not shaded. This is due to how the map is created. It is based on the centroid of the geography. If the centroid falls within your Trade Area, that geography is included. If the centroid falls outside of your Trade Area, that geography is excluded. If you wish to avoid it, you can either choose the National option or experiment with the Trade Area and/or the level of geography chosen.

8. In Step 3 - Select a Geographic Level, select the geographic level you wish to shade based on the presence of your selected variable. For ENVISION Canada Workspaces, select Forward Sortation Areas, for ENVISION USA Workspaces, select Block Groups. This list is zoom-dependent, meaning that the view will change depending on how far zoomed-in or out your map is. 

ENVISION Canada Workspaces                 
mceclip3.png

ENVISION USA Workspaces
mceclip4.png

9. Click Create Map.

The map draws, placing dots that correlate to the variable within each boundary. You can change the ranges, colors/colours and overlay options in Step 4 - Advanced Options

mceclip5.png

11. Click Create Map once you have made any necessary adjustments. 

mceclip6.png

12. You can change your map output in Step 5 - Printing Option pane. Select an output format from the Format list and click Print Map

mceclip7.png

Navigate to the Results page to view your map. 

Variable Dot Map
mceclip9.png 

Variable Graduated Dot Map
mceclip10.png 

________________________________________________________________________________________________________________

Variable Thematic Maps
1. In the side panel, click Mapping > Variables

3ABA494B-4FDD-4650-BB8E-59B9300879CD.GIF

Please wait for the mapping interface to load before proceeding. 

2. In Step 1 - Select an Area of Interest, click Select.

mceclip1.png

3. Select an area that you'd like to use by clicking the check mark next to it. 

mceclip2.png

4. Click Continue.

5. In Step 2 - Select a Variable, click Select.

mceclip0.png

6. Click the Select a data source drop-down list. Click the check mark next to the variable that you would like to use. Once you have made your selection, click Continue

mceclip1.png

7. Specify the Map Type, Renderer Type and Scope.

mceclip2.png

  • The Map Type can be either:
    • Map Count which will create a thematic based on the count of population or households
    • Map % Penetration which will create a thematic based on the penetration of the variable in the specified geography
  • The Renderer Type dictates the type of map that will be created. Select Graduated Colour Map (sometimes also referred to as a choropleth map). The map will shade the selected level of geography based on the count of population or households found within the Trade Area.
  • The Scope refers to the extent of the map being created. You can choose either:
    • Area(s) of Interest if you wish to constrain your thematic to just be within your area of interest
    • National if you wish to have the thematic map include values held in the entire country (the color/colour theme will go beyond the area(s) of interest)

Note: If you choose the Area(s) of Interest option, you may find that some geographies that cross the border of your Trade Area are unexpectedly shaded or not shaded. This is due to how the map is created. It is based on the centroid of the geography. If the centroid falls within your Trade Area, that geography is included. If the centroid falls outside of your Trade Area, that geography is excluded. If you wish to avoid it, you can either choose the National option or experiment with the Trade Area and/or the level of geography chosen.

8. In Step 3 - Select a Geographic Level, select the geographic level you wish to shade based on the presence of your selected variable. This list is zoom-dependent, meaning that the view will change depending on how far zoomed-in or out your map is. 

ENVISION Canada Workspaces                 
mceclip3.png

ENVISION USA Workspaces
mceclip4.png

9. Click Create Map.

The map draws, shading select levels of geography based on the population or households found within each boundary.

You can change the ranges, colors/colours and overlay options in Step 4 - Advanced Options

mceclip5.png

11. Click Create Map once you have made any necessary adjustments. 

mceclip6.png

12. You can change your map output in Step 5 - Printing Option pane. Select an output format from the Format list and click Print Map

mceclip7.png

Navigate to the Results page to view your map. 

mceclip16.png 
Powered by Zendesk