4 - Data File Structure
Each database has a series of variables reported at levels of geography. The types of values differ depending on the data. The following videos walk you through the different table structures and different values contained in each database type.
- Introduction: Data File Structure - Start Here
- Lesson: Geographic Data - File Structure
- Lesson: Demographic Data - File Structure
- Lesson: Segmentation Data - File Structure
- Lesson: Behavioural Data - File Structure
- Lesson: Psychographic Data - File Structure
- Lesson: Financial Data - File Structure
- Lesson: Location Data - File Structure