Lesson: Behavioural Data - File Structure

Behavioural Databases

Using syndicated survey data in your analysis, you can understand behaviours of your target audience. Opticks Vividata is an example of a behavioural survey database. The data are modelled to the postal code level and reported for all levels of geography from postal code to national.

You can now move on to Psychographic Data - File Structure

Or return to the outline to select another data category.

To learn more about Opticks Vividata, watch the Working with Opticks video opens in new window.