Lesson: Segmentation Data - File Structure

PRIZM® is our pioneering segmentation system that classifies Canada's neighbourhoods into unique lifestyle types. It is built using methodology that integrates latest data from nearly a dozen geographic, demographic, media and psychographic sources. PRIZM® provides the foundation for building custom segments that are aligned with your company’s goals and objectives. With the ability to link to over 30,000 behavioural variables you are better equipped to analyze, understand, and find your customers and markets.

This video will introduce you to the concepts of PRIZM and help you understand the data tables provided with your PRIZM License. It also shows you how to geocode your customer files using PRIZM.

You can now move on to Behavioural Data - File Structure

Or return to the outline to select another data category.

To learn more about how to PRIZM-code customer files or create profiles, watch the Working with PRIZM videos opens in new window.