Lesson: Psychographic Data - File Structure

Psychographic Database

SocialValues is psychographic data that provides insights into Canadian’s interests, attitudes, and opinions.

With SocialValues, you can understand what matters most to your target consumers, what their motivations are, and how it affects their purchase decisions.

You can now move on to Financial Data - File Structure

Or return to the outline to select another data category.

To learn more about SocialValues watch the Working with SocialValues video opens in new window.