Lesson: Psychographic Data - File Structure

Psychographic_Category_2019.png

Psychographic Database

SocialValues is psychographic data that provides insights into Canadian’s interests, attitudes, and opinions.

With SocialValues, you can understand what matters most to your target consumers, what their motivations are, and how it affects their purchase decisions.


You can now move on to Financial Data - File Structure

Or return to the outline to select another data category

To learn more about SocialValues watch the Working with SocialValues video

Articles in this section