Lesson: Demographic Data - File Structure

Demographic Databases

An example of a demographic database is DemoStats. This database consists of 5 different data tables: current-year estimates for all demographic variables, future year demographic projections for many of the variables for three, five, and 10 years into the future. And finally, a 5 year back estimate.

Due to the number of years of data that get delivered for DemoStats, it is somewhat unique to other EA databases. The following video showcases the general table structure of the DemoStats database and the types of values reported for certain variables.

You can now move on to Segmentation Data - File Structure

Or return to the outline to select another data category.

To learn more about DemoStats, watch the Working with DemoStats video opens in new window.