Reporting on Locations

You can map your desired locations and report on your findings through one of the following options:

Standard QuickStats
Custom QuickStats
Dashboards

Please see the following video for an overview.

                                                                                                                                                                

Standard QuickStats
QuickStats provide easy access to key statistics on a specific location. A location can be selected from a previously imported location list or by adding a location to the map using the Map Click option. This output is useful for analyzing areas on the fly, allowing you to easily visualize current and potential location data on a map.

Inputs Required

  • An imported location file (please see Importing Locations for more information)
    Note: QuickStats can also be run for individual locations that are added to a map using the Map Click option
  • List of favourite variables (please see Create and Edit Custom and Favourite Variables for more information)
  • Preset area definitions (default definitions are set in My Account > Settings Area Definitions section)

 1. In the side panel, click Mapping > Variables

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2. In Step 1 - Select the Area of Interest, choose Select.

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3. Select the area you would like to use by clicking the check mark next to it.

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4. The selected area will focus-in on the desired area of the map.

5. In the top right corner, you will see the Mapping Toolbar.

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6. Click the Table of Contents mceclip5__2_.png icon.

7. A window will pop-up where you will be able to customize the map overlay. In the Locations tab, select the location file that you wish to use. Any applicable filters that you've built will also be available in the Locations tab.

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Note: Double-clicking the icon beside the file name will launch the Location Style Editor, where your location symbols can be customized. You may also opt to include label names within the Style Editor pane. 

8. Click Save. The location layers will be displayed on the map.

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9. Right-click on your desired location. The following window will pop-up, giving you the option to:

        • View Location Information within the map 
        • Run a standard QuickStats report using your default settings (default settings are automatically applied to your reports, examples of default settings include predetermined measurements of distance and time) 
        • Define Areas, which will allow you to use custom settings for QuickStats and Dashboard reports
        • Edit Style (this will launch the Location Style Editor)

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10. Select QuickStats. The following window will pop-up, displaying variables selected as favourites within the default area type and size.

Tip: To view all your data and for the best onscreen viewing experience, we recommend selecting up to 20 variables or create up to five categories containing a total of ten variables.

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The above image is reflective of 1, 3 and 5-kilometre drivetime distances. These areas can be changed in My Account > Settings > Area Definitions.

Note: If the location falls within a CMA/CBSA, it will use the CMA/CBSA that it falls into as the benchmark. If it falls outside the CMA/CBSA, it will use the Province/State as the benchmark.

                                                                                                                                                                  

You may also run QuickStats for manual locations created on the map. 

1. Close the QuickStats window. In the top right corner, you will see the Mapping Toolbar.

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2. Select the Map Click mceclip5.png icon to add a new location directly to the map or geocode a new location by searching the address via the Map Search mceclip3.png icon.

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3. After right-clicking on the newly created point, you are able to run a QuickStats report.

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The QuickStats report will pop-up, displaying location-level data for variables selected as favourites. This report will reflect the area definitions that were preselected in your account settings. 

                                                                                                                                                                  

Custom QuickStats
If you would like to adjust the areas around your locations on the fly, you have the option to Define Areas, where Quickstats can be run for new area bands without having to leave the map.

1. Right-click your location to launch the Define Areas pane. You can choose to define your areas by Distance or Time.

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 2. Once defined, click to output as a QuickStats report.
                                                                                                                                                                  

Dashboards
You can run an Executive Dashboard output for your locations.

Inputs Required

        • You will need to have preselected a list of Executive Dashboards. In the side panel, select Executive Dashboards > Trade Area, and then click the star icon mceclip0.png on the dashboards you would like to use. These dashboards will be saved to your mceclip1.png

1. In the side panel, click Mapping > Variables

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2. In Step 1 - Select the Area of Interest, choose Select.

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3. Select the area you would like to use by clicking the checkmark next to it.

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4. The selected area will focus-in on the desired area of the map.

5. In the top right corner, you will see the Mapping Toolbar.

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6. Click the Table of Contents mceclip5__2_.png icon.

7. A window will pop-up where you will be able to customize the map overlay. In the Locations tab, select the location file that you wish to use. Any applicable filters that you've built will also be available in the Locations tab.

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Note: Double-clicking the icon beside the file name will launch the Location Style Editor, where your location symbols can be customized. You may also opt to include label names within the Style Editor pane. 

8. In the Mapping Toolbar, you can also add individual locations. Select the Map Click mceclip5.png icon to add a new location directly to the map or geocode a new location by searching the address via the Map Search mceclip3.png icon.

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9. After right-clicking on the imported or newly created location, select Define Areas.

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10. Once defined, click to output as a Dashboards report.

11. Navigate to the Results page to access your output. 

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