Lesson 2 (USA Data): Trade Area Analysis Reporting

Now that you have your workspace set up and trade areas in the system, you can begin to analyze and understand your trade area residents.

Visit our Community's Data Section opens in new window to review the databases you license.

1. Demographic

If you do not license data from the Demographic opens in new window category, you can skip this step.

Run a Demographics - Trade Area report

Highlights Pop Facts Trade Area tool iconsSenior Life tool icon

Learn how to run reports that summarize key demographic variables in a Trade Area. Helps answer questions like:

  • What are the demographics of the Trade Areas around my locations?
  • How do the demographics in my Trade Area compare with the general population?
  • What is the homeowner vs renter breakdown in my Trade Area?
  • What are the demographics of seniors within my Trade Area?

Run a Pop-Facts Demographic Trends report

Pop-Facts Demographic Trends tool icon

Learn how to run a report that provides estimated and projected data for select demographic variables. The Pop-Facts - Trends report includes census counts and percent change calculations. It helps answer the question:

  • What are the key demographic trends within my Trade Area?

Walk-Through (this will open ENVISION and require you to log in)

Run a Pop-Facts Demographic Trends Report opens in new window

How-to-Read (PDF report interpretation guides hosted here on our Community)

Pop-Facts - Trends Report - Demographics opens in new window

2. Segmentation

If you do not license data from the Segmentation opens in new window category, you can skip this step.

Run a Profile - Trade Area report

Profile trade area tool icon

Learn how to run a report that provides the segment composition of your trade area. Helps answer the questions:

  • Which segments are in my trade area?
  • What groups do the segments in my area belong to?
  • What lifestages do the high-index segments in my trade area belong to?

Walk-Through (this will open ENVISION and require you to log in)

Run a Profile - Trade Area Report opens in new window

How-to-Read (PDF report interpretation guides hosted here on our Community)

Profile - Trade Area Report (with Bar Chart) opens in new window

3. Behavioral

If you do not license data from the Behavioral opens in new window category, you can skip this step.

Run a Ranking Variables - Trade Area Report

Ranking variables trade area tool icon

Learn how to run a list of behavioral variables ranked within one or more Trade Area(s). These rankings can be run for most licensed databases. Available databases will show up in the "Select a Variable" dropdown menu in the tool. Helps answer questions like:

  • What are the top 3 most popular beer brands in my trade area?
  • Which cities do households in my trade area like to visit?
  • What are the highest indexing shopping trends in my trade area? 

Note: the base variable can often be determined by looking in the Basics category of the chosen database.

Walk-Through (this will open ENVISION and require you to log in)

Run a Ranking Variables - Trade Area Report opens in new window

How-to-Read (PDF report interpretation guides hosted here on our Community)

How-To-Read a Ranking Variables - Trade Area Report opens in new window

4. Financial

If you do not license data from the Financial opens in new window category, you can skip this step.

Run a Financial Database Report

ENVISION offers several pre-packaged reports for financial databases depending on your license.

Financial CLOUT trade area tool iconNet Worth Distributions tool iconIncome Producing Assets Distributions tool icon

Learn to run a financial database trade area report

Note: the base variable can often be determined by looking in the Basics category of the chosen database.

Walk-Through (this will open ENVISION and require you to log in)

Run a Financial CLOUT - Trade Area Report opens in new window

How-to-Read (PDF report interpretation guides hosted here on our Community)

How-To-Read a Financial CLOUT - Trade Area Report opens in new window

Run a Ranking Variables - Trade Area Report

Ranking Variables Trade Area tool icon

Learn how to run a list of financial variables ranked within one or more Trade Area(s). These rankings can be run for most licensed databases. Available databases will show up in the "Select a Variable" dropdown menu in the tool. Helps answer questions like:

  • What are the investment behaviours in my trade area?
  • What is the net worth distribution of households in my trade area?
  • What are the highest indexing insurance products in my trade area? 

Note: the base variable can often be determined by looking in the Basics category of the chosen database.

Walk-Through (this will open ENVISION and require you to log in)

Run a Ranking Variables - Trade Area Report opens in new window

How-to-Read (PDF report interpretation guides hosted here on our Community)

How-To-Read a Ranking Variables - Trade Area Report opens in new window

5. Consumer Demand

If you do not license data from the Consumer Demand opens in new window category, you can skip this step.

Run a Consumer Demand Database Report

ENVISION offers several pre-packaged reports for consumer demand databases depending on your license.

Consumer Buying Power Trade Area tool iconRetail Market Power tool icon

Learn to run a consumer demand database trade area report

Note: the base variable can often be determined by looking in the Basics category of the chosen database.

Run a Ranking Variables - Trade Area Report

Ranking Variables Trade Area tool icon

Learn how to run a list of consumer demand variables ranked within one or more Trade Area(s). These rankings can be run for most licensed databases. Available databases will show up in the "Select a Variable" dropdown menu in the tool. Helps answer questions like:

  • What products are in demand in my trade area?
  • Do I have a retail opportunity in my trade area?

Note: the base variable can often be determined by looking in the Basics category of the chosen database.

Walk-Through (this will open ENVISION and require you to log in)

Run a Ranking Variables - Trade Area Report opens in new window

How-to-Read (PDF report interpretation guides hosted here on our Community)

How-To-Read a Ranking Variables - Trade Area Report opens in new window

6. Business

If you do not license data from the Business opens in new window category, you can skip this step.

Run a BusinessProfiles Report

BusinessProfiles tool icon

Learn how to run a report that provides business counts, employee numbers, sales, and industry classifications for a specified trade area. Many retailers use BusinessProfilesfor site planning, merchandising, optimizing store layouts and targeting business prospects. The database is also valuable for evaluating and executing B2B marketing efforts.

Walk-Through (this will open ENVISION and require you to log in)

Run a BusinessProfiles Report opens in new window

Run a Shopping Centers Summary Report

Shopping Centers Summary tool icon

Learn how to run a report that provides counts and other summary information for shopping centers for a specified trade area.

Walk-Through (this will open ENVISION and require you to log in)

Run a Shopping Centers Summary Report opens in new window

Run a Location Lists Report

Location lists tool icon

Learn how to run a report that uses licensed data to provide a list of all businesses or locations in a trade area. The report can help answer location-based questions and provide useful insight into where current and potential business opportunities may exist in a trade area of interest.

Examples of applications:

  • How many coffee shops are there in my trade area?
  • What companies in my trade area have over 100 employees?
  • Where are my competitors located in my trade area?

Walk-Through (this will open ENVISION and require you to log in)

Run a Location Lists Report opens in new window

How-to-Read (PDF report interpretation guides hosted here on our Community)

How-To-Read a Location Lists Report opens in new window

7. Download Report Results

Learn how to download and output report dashboards to Excel, PDF, CSV or other file formats.

ENVISION Tutorials (step-by-step guides hosted here on our Community)

Downloading Report Dashboards opens in new window

8. Complete

Congratulations, you now have a full set of reports analyzing your trade area(s) in the My Results section of ENVISION!

Let's move on to Lesson 3: Presenting and Sharing Trade Area Analysis