AffluenceRank

AffluenceRank is a composite index that ranks every Canadian postal code by socioeconomic status, wealth, and prosperity. It combines Environics Analytics’ proprietary databases: DemoStats (demographics), WealthScapes (financials), NeighbourhoodView (credit data), HouseholdSpend (expenditures), including Canada’s leading segmentation system for understanding customers and markets, PRIZM, to generate an aggregate affluence score. To help analyze and understand the distribution of data, postal codes are further divided by score into quartiles, quintiles, deciles, and ventiles. This ranking helps identify the financial success of areas and their households. Organizations can append these scores to customer profiles to better understand product ownership and customer value related to wealth. Higher affluence often indicates greater investment potential, spending power, and capacity to donate.