Our WealthScapes family of products consists of our core WealthScapes product, and variations of WealthScapes Lite, WealthScapes Fundraiser, and WealthScapes Daytime
WealthScapes is the most comprehensive database available for information on the assets, liabilities and income of Canadians. Built using authoritative data from a variety of sources—such as the Bank of Canada, Canada Revenue Agency and Statistics Canada—along with sophisticated modelling techniques, WealthScapes is designed for financial planning, marketing and targeting applications. The latest version of this database features more than 170 key financial and investment statistics. WealthScapes helps financial institutions, charitable organizations and large retailers gain a better understanding of the financial and investment behaviour of their customers. A subset of approximately 30 summary-level financial variables is also available in WealthScapes Lite.
WealthScapes Fundraiser can assess the charitable giving capacity of prospective donors by examining more than 40 income, wealth and expenditure variables from WealthScapes, LiquidAssets and AgeBylncome. When the age of the prospect is known, the database can also be used to provide age-specific estimates of household income and liquid asset s. With WealthScapes Fundraiser, users can append estimates to prospect lists for screening and predictive modelling.
WealthScapes Daytime provides the allocation of WealthScapes balances, contributions, incomes and values for the population that's present in any area during daytime hours. By using commuter flow and workplace information, WealthScapes Daytime accounts for both the daytime population at a usual place of work (the commuting population) and population based at home (the non-commuting population). The 75 variables in this database help users gain a better understanding of the daytime demand for financial products and the spending power of an area during business hours.
Below you will find a video (13:18 mins) that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.
Following the video, there are some additional resources linked for your reference: release notes, variables lists, metadata and variable composition.
WealthScapes Release Notes
WealthScapes Current Year (CY) Variables List
WealthScapes Historical Year (HY) Variables List
WealthScapes Current Year (CY) Metadata
WealthScapes Historical Year (HY) Metadata
WealthScapes Variable Composition