WealthScapes

Updated

Our WealthScapes family comprises our core WealthScapes product, WealthScapes Lite, WealthScapes Fundraiser, and WealthScapes Daytime.

WealthScapes & WealthScapes Lite

WealthScapes is one of the most comprehensive sources of data on Canadians’ assets, liabilities, net worth and income. It combines authoritative inputs from the Bank of Canada, Canada Revenue Agency and Statistics Canada with advanced modelling to deliver reliable, actionable insights. The 2026 release reflects data current to December 31, 2025 and includes 109 key financial and investment variables. These data help financial institutions, retailers and non-profit organizations better understand and engage their customers. Key variables align with the best available Canadian benchmarks to ensure confidence in the results. A subset of summary-level financial variables is also available in WealthScapes Lite.

WealthScapes Fundraiser

WealthScapes Fundraiser is a selection of income, wealth and expenditure variables from WealthScapes and HouseholdSpend used to assess the charitable giving capacity of prospective donors. When the age of the prospect is known, the database can also be used to provide age-specific estimates of household income and liquid assets. With WealthScapes Fundraiser, users can append estimates to prospect lists for screening and predictive modelling.

WealthScapes Fundraiser is also available with two different add-on options, WealthScapes Fundraiser - AgeByIncome and WealthScapes Fundraiser - LiquidAssets. Both options can complement the core product by breaking out either average income or average liquid assets by six age ranges of household maintainers.

WealthScapes Daytime

WealthScapes Daytime incorporates key variables from DaytimePop and WealthScapes, such as daytime population at work, daytime population at home, balances, contributions, incomes, and values. By using commuter flow and workplace information, WealthScapes Daytime accounts for both the daytime population at a usual place of work (the commuting population) and at home (the non-commuting population). These DaytimePop ratios can be applied to the various WealthScapes variables in the database to help users better understand the daytime demand for financial products and the consumer spending power of an area during business hours.

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WealthScapes

WealthScapes Lite

WealthScapes Fundraiser

WealthScapes Daytime