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HouseholdSpend is commonly used to identify trade area purchase trends, spot cross­ promotional opportunities and identify category spending potential. This wide-ranging database provides current estimates of annual expenditures for approximately 500 variables, spanning 18 categories of goods and services used by Canadian households—everything from fashion apparel and household furnishings to cellphones and charitable donations. HouseholdSpend enables users to analyze potential expenditures by both average dollars per household and total dollars spent for any geographic level—from all of Canada to a small trade area—regardless of where the consumer made the purchase. It is produced using data from DemoStats and the Survey of Household Spending administered by Statistics Canada.

Below you will find a video (3:49 mins) that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.

Following the video, there are some additional resources linked for your reference: release notes, variables list, metadata, and technical document.

Note: The video contains information on both FoodSpend and HouseholdSpend. If you are only interested in HouseholdSpend, we recommend you watch between 0:11 - 2:06 mins.


Additional Resources:
HouseholdSpend Release Notes
HouseholdSpend Variables List
HouseholdSpend Metadata
HouseholdSpend and FoodSpend Technical Document

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