HouseholdSpend is commonly used to identify trade area purchase trends, spot cross­ promotional opportunities and identify category spending potential. It provides current estimates of annual expenditures for 463 variables, spanning 18 categories of goods and services used by Canadian households—everything from fashion apparel and household furnishings to cellphones and charitable donations. This wide-ranging database lets users analyze potential expenditures by average dollars per household and total dollars spent for any geographic level— from all of Canada to a small trade area—regardless of where the consumer made the purchase. HouseholdSpend is produced annually with household income data from DemoStats and is based on Statistics Canada’s Survey of Household Spending.

HouseholdSpend

FAQs

• What is the difference between Discretionary and Disposable Income? opens in new window
• What fields should I use in the long file download of 'HouseholdSpend and FoodSpend Consumption Profile' reports? opens in new window

Additional Resources

• HouseholdSpend Release Notes opens in new window
• HouseholdSpend Variables List downloads a file
• HouseholdSpend Variable Change List downloads a file
• HouseholdSpend Metadata downloads a file
• HouseholdSpend and FoodSpend Technical Document opens in new window