HouseholdSpend is commonly used to identify trade area purchase trends, spot cross­ promotional opportunities and identify category spending potential. It provides current estimates of annual expenditures for 463 variables, spanning 18 categories of goods and services used by Canadian households—everything from fashion apparel and household furnishings to cellphones and charitable donations. This wide-ranging database lets users analyze potential expenditures by average dollars per household and total dollars spent for any geographic level— from all of Canada to a small trade area—regardless of where the consumer made the purchase. HouseholdSpend is produced annually with household income data from DemoStats and is based on Statistics Canada’s Survey of Household Spending.

Below is a video (3:49 mins) that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.

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Note: The video contains information on both FoodSpend and HouseholdSpend. If you are only interested in HouseholdSpend, we recommend you watch between 0:11 - 2:06 mins.

How-to-Read ENVISION Reports


Additional Resources