Neighbourhood View™ offers privacy-compliant, aggregated credit data from Equifax Canada. This database includes 269 variables—such as household debt level and number of credit applications made in the last three months—that have been grouped into four separate modules to provide a powerful financial analysis tool for understanding the credit characteristics of consumers and markets. It is also available as PRIZM® profiles and neighbourhood summaries.
Neighbourhood View facilitates a broad range of marketing applications, including segmentation, risk analysis, market analysis, customer insights and media planning. The privacy-compliant database
makes it easy for marketers to determine which areas with desired credit characteristics are likely to contain good prospects.
The four modules give a summary view of the credit characteristics of consumers and markets for a more
financially insightful picture of a neighbourhood, beyond what is found in demographic data.
- Module “A” provides an overall picture of total debt and current delinquency.
- Module “B” provides details by issuer type (e.g. banks vs. credit cards) and structure (e.g. installment vs. revolving).
- Module “C” provides details regarding historical delinquency, age of creditor, and average Equifax credit scores.
- Module “D” provides all of the above, but only for mortgages (Modules “A,” “B” and “C” refer to non-mortgage and non-home equity lines of credit).
Below are some additional resources linked for your reference: release notes, variable list, metadata, glossary, and user guide.