LiquidAssets is designed to provide users with a deeper understanding of consumers' overall financial position and can be used to target everything from estate planning services to car loans. This database measures the distribution of households by liquid asset holdings and further classifies the distribution by maintainer age or household income. Liquid assets are defined as holdings readily converted to cash: mutual funds, stocks, bonds, term deposits, and GICs, as well as chequing and savings accounts (but not real estate). Built at the dissemination area (DA) level, LiquidAssets provides users with a detailed view of the liquid asset value of Canadian households. It features a wide range of household maintainer age groups, income classes, and asset classes; the income-by-asset grid consists of income classes in increments up to $300,000+.

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How-to-Read ENVISION Reports

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