MoneyMatters Powered by Canadian Financial Monitor (CFM) is a major source of household financial characteristics in Canada. It’s based on a large national sample survey of about 16,000 respondents and developed with input from some of the nation’s largest financial institutions. The MoneyMatters database provides competitive insights, channel preferences, and financial behaviour measured by the survey at the six-digit postal code level (FSALDU). With national coverage of more than 1,300 variables, the MoneyMatters database is a vital source of consumer information on personal banking, investments, credit, and insurance. MoneyMatters data also can be linked to PRIZM, providing segment-based analysis for answering diverse financial questions—an invaluable resource for C-suite executives and frontline managers for customer profiling, strategic planning, trade area analysis, and target marketing. MoneyMatters helps financial companies, such as banks, insurance companies, and brokerage firms, to promote their services, evaluate potential branch locations, and cross-sell products to their key customer segments.
Below you will find a video (4:27 mins) that covers product details, sources, methodology, applications, and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your work.
Following the video, the release notes are posted as an additional resource.