MoneyMatters Powered by Canadian Financial Monitor (CFM) is a major source of household financial characteristics in Canada. It is based on a large national sample survey of about 16,000 respondents and developed with input from some of the nation’s largest financial institutions. The MoneyMatters database provides competitive insights, channel preferences, and financial behaviour measured by the survey at the six-digit postal code level (FSALDU). With national coverage of over 1,300 variables, the MoneyMatters database is a vital source of consumer information on personal banking, investments, credit, and insurance. MoneyMatters data can also be linked to PRIZM, providing a segment-based analysis for answering diverse financial questions—an invaluable resource for C-suite executives and frontline managers for customer profiling, strategic planning, trade area analysis, and target marketing. MoneyMatters helps financial companies, such as banks, insurance companies, and brokerage firms, to promote their services, evaluate potential branch locations, and cross-sell products to their key customer segments.
What's New?
55 variables related to chequing, savings, loans, lines of credit, investments and insurance have been removed and are no longer available. A total of 32 new variables have been introduced, expanding the database’s coverage in the following areas:
- Improved Institutional Coverage: Deeper insights into consumer relationships with specific financial institutions, supporting more targeted marketing and competitive analysis.
- Enhanced Credit Behaviour Profiling: Expanded credit card and loan variables allow for a more nuanced understanding of consumer borrowing patterns.
