MoneyMatters Powered by CFM

MoneyMatters Powered by Canadian Financial Monitor (CFM) is a major source of household financial characteristics in Canada. The database is derived from a national survey conducted by lpsos of more than 17,000 respondents and developed with input from the nation's largest financial institutions. It provides users with competitive insights around the household financial characteristics of Canadians, including their preferred banking channels and financial behaviours. With coverage of about 1,900 variables, MoneyMatters offers key information on personal banking, investments, credit and insurance. Its data are measured at the postal code level and can be linked to PRIZM for segment-based analysis.

Below you will find a short video that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.

Following the video, there are some additional resources linked for your reference: release notes, variable list and metadata.  

Additional Resources:
MoneyMatters Powered by CFM Release Notes
MoneyMatters Powered by CFM Variable List
MoneyMatters Powered by CFM Metadata

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