MoneyMatters Powered by Canadian Financial Monitor (CFM) is a major source of household financial characteristics in Canada. The database is derived from a national survey conducted by lpsos of more than 17,000 respondents and developed with input from the nation's largest financial institutions. It provides users with competitive insights around the household financial characteristics of Canadians, including their preferred banking channels and financial behaviours. With coverage of about 1,900 variables, MoneyMatters offers key information on personal banking, investments, credit and insurance. Its data are measured at the postal code level and can be linked to PRIZM for segment-based analysis.
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