WealthTransfer is a new product from Environics Analytics (EA) that estimates the likelihood of receiving an inheritance within a given year and is considered another source of wealth that contributes to a household’s financial position. Inheritance variables can be used as part of your segmentation and trade area analysis but EA also includes a Score and Index so users can also easily create customer or postal code rankings or use these relative scores in economic models. These data are produced using inputs from Statistics Canada’s, Survey of Financial Security (SFS) and then modelled to the postal code level using key demographic and economic predictors variables from our comprehensive data warehouse. WealthTransfer is used by financial institutions, insurance companies, real estate companies, big-ticket retailers and dealerships to name a few, to better understand customer and market opportunities that might otherwise be missed. WealthTransfer is available for all postal and census geography and ENVISION users can run dashboards, profiles, rankings and maps.
Below, you will find some additional resources linked for your reference: release notes and variables list.