WealthTransfer from Environics Analytics (EA) estimates the likelihood of receiving an inheritance within a given year and is considered another source of wealth that contributes to a household’s financial position. Inheritance variables can be used in segmentation and trade area analysis, while the included Score and Index help users create customer or postal code rankings or use these relative scores in economic models. These data are produced using inputs from Statistics Canada’s Survey of Financial Security (SFS) and then modelled at the postal code level using key demographic and economic predictor variables from our comprehensive data warehouse. WealthTransfer is used by organizations like financial institutions, insurance companies, real estate companies, big-ticket retailers and dealerships to understand customer and market opportunities that might be missed. WealthTransfer is available for all postal and census geography, and ENVISION users can run dashboards, profiles, rankings and maps.
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