WealthTransfer

WealthTransfer from Environics Analytics (EA) estimates the likelihood of receiving an inheritance within a given year and is considered another source of wealth that contributes to a household’s financial position. Inheritance variables can be used in segmentation and trade area analysis, while the included Score and Index help users create customer or postal code rankings or use these relative scores in economic models. These data are produced using inputs from Statistics Canada’s Survey of Financial Security (SFS) and then modelled at the postal code level using key demographic and economic predictor variables from our comprehensive data warehouse. WealthTransfer is used by organizations like financial institutions, insurance companies, real estate companies, big-ticket retailers and dealerships to understand customer and market opportunities that might be missed. WealthTransfer is available for all postal and census geography, and ENVISION users can run dashboards, profiles, rankings and maps.

Below are some additional resources linked for your reference: release notes, variable list, glossary, and metadata.

Additional Resources

Variable Definitions
Variable ID Variable Description  Definition 
WTBASHHD Total Households Total number of households in the specified geography.
WTINCIDTOT Inheritance Potential -Incidence The number of households that are likely to inherit wealth. Note: values may contain decimals
WTINCIDINDTOT Inheritance Potential - Incidence Index Index value shows the likelihood of a household within the specified geography receiving an inheritance compared to the national average.
WTINCIDSCOTOT Inheritance Potential - Incidence Score The score is calculated and displayed as a quintile; based on the inheritance potential penetration rate (Incidence Households/Total Households), a score between 1 and 5 is assigned. A score of 5 indicates that a higher percentage of households in a specified geography will inherit wealth. Incidence Score Quintile Definitions are detailed in the table below.
WTVALUETOT Inheritance Potential - Value The total dollars that may be inherited in the specified geography.
WTAVGVALTOT Inheritance Potential - Average Value The average dollar value of inheritance potential per inheriting household in a specified geography.
WTVALUEINDTOT Inheritance Potential - Value Index Index value shows how much more or less the average inheritance amount is compared to the national average. An index of 100 indicates that the average inheritance amount is on par with the national average.
WTVALUESCOTOT Inheritance Potential - Value Score The score is calculated and displayed as a quintile; based on the average inheritance amount, a score between 1 and 5 is assigned. A score of 5 indicates that the average inheritance amount falls into the highest quintile (more wealth being inherited). Value Score Quintile Definitions are detailed in the table below.

 

WealthTransfer Incidence Scores
Range Definition 
0 0%
1 >0% and <1.0%
2 1% and <1.5%
3 1.5% and <2.0%
4 2.0% and <2.5%
5 2.5% or higher

 

WealthTransfer Value Scores
Range  Definition 
0 $0
1 >$0 and <$50,000
2 $50,000 and <$100,000
3 $100,000 and <$150,000
4 $150,000 and <$200,000
5 $200,000 or higher