Opticks Powered by Vividata helps companies, government agencies and not-for-profits build lifestyle and media profiles of their customers that can improve the effectiveness of their media and marketing initiatives. Vividata conducts Canada’s leading syndicated study for single source data on print readership, non-print media exposure, product usage and lifestyles. Based on a rolling 52-week online survey sample of approximately 39,000 respondents, Opticks Powered by Vividata includes more than 6,000 variables across a broad range of products, activities, services and media choices. The database offers extensive and robust data available at the postal code level. Users must be Vividata members.
Below you will find a short video that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.
Following the video, there are some additional resources linked for your reference: release notes, variable list and metadata.
Additional Resources
Opticks Powered by Vividata Release Notes
Opticks Powered by Vividata Variable List
Opticks Powered by Vividata Metadata
FAQs
What do the quintiles represent in Opticks Vividata?
Please note that the details below correspond to Opticks Vividata 2019 variables and are subject to change.
Quintiles
Quintile bands are used to categorize media usage. They are broken out by light, medium/light, medium, medium/heavy and heavy usage. The table below shows the usage that corresponds to each quintile band.
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