The GivingBack database explores how Canadians volunteer their time, donate money, and provide in-kind gifts to charitable and non-profit organizations, with data available at the postal code and dissemination area levels. Based on Statistics Canada’s Survey of Giving, Volunteering and Participating, the database profiles the philanthropic behaviour of Canadians and offers insights into why they support a particular cause. By combining GivingBack with PRIZM® data, users can segment their donor or alumni databases to allocate resources and develop relevant messages to engage prospective audiences. GivingBack was updated with the latest 2018 data from Statistics Canada’s Survey of Giving, Volunteering and Participating in 2021.
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