Numeris is the leading supplier of radio and TV audience ratings services to the Canadian broadcast advertising industry. Numeris RTS (Return to Sample) is a national survey that queries 38,107 respondents on product usage, leisure, retail behaviour, and media habits. Opticks Powered by Numeris provides lifestyle and media profiles for 4,749 variables across a wide range of topics—from radio and TV usage to retail, finance, technology, and travel behaviour.
The data are available at the postal code level and can help users better understand their customers for a range of media and marketing applications. Users must be Numeris RTS members.
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FAQs
What do the Terciles and Quintiles represent in Opticks Numeris?
Tercile bands are used to categorize media usage. They are broken out by light, medium and heavy usage. The table below shows the usage that corresponds to each Tercile band.
|
Type of Media |
Light Usage |
Medium Usage |
Heavy Usage |
|---|---|---|---|
|
TV Usage (avg. week) |
0.08 – 12.50 hours |
12.50 – 28.00 hours |
28.00+ hours |
|
Magazine Usage (avg. day) |
3 – 30 mins |
30 – 60 mins |
60+ mins |
|
Internet Usage (avg. day) |
1 – 141 mins |
141 - 281 mins |
282+ mins |
|
Daily Newspaper Usage (avg. week) |
1-120 mins |
12 – 315 mins |
315+ mins |
|
Community Newspaper Usage (avg. issue) |
1 – 20 mins |
20 – 30 mins |
30+ mins |
|
Radio Usage (avg. week) |
0.00 – 3.75 hours |
4.00 – 13.0 hours |
13.25+ hours |
Terciles are further broken down to Quintile bands, which provide a more granular level of media usage. The table below shows the usage that corresponds to each Quintile band.
| Type of Media |
Light Usage |
Medium/Light Usage |
Medium Usage |
Medium/Heavy Usage |
Heavy Usage |
|---|---|---|---|---|---|
|
TV Usage (avg. week) |
5 – 450 mins |
450 – 900 mins |
900 – 1,470 mins |
1,470 – 2,175 mins |
2,175+ mins |
|
Magazine Usage (avg. day) |
3 – 15 mins |
15 – 30 mins |
30 – 45 mins |
45 – 60 mins |
60+ mins |
|
Internet Usage (avg. day) |
1 -93 mins |
93 – 167 mins |
167 – 249 mins |
249 – 360 mins |
360+ mins |
|
Daily Newspaper Usage (avg. week) |
1 – 60 mins |
60 – 150 mins |
50 – 270 mins |
270 – 450 mins |
450+ mins |
|
Community Newspaper Usage (avg. issue) |
1 – 15 mins |
15 – 25 mins |
25 – 30 mins |
30 – 60 mins |
60+ mins |
|
Radio Usage (avg. week) |
1 – 75 mins |
90 - 315 mins |
330 – 615 mins |
630 – 1,335 mins |
1,350+ mins |