Opticks Powered by Numeris provides lifestyle and media profiles for more than 4,550 variables across a wide range of topics - from radio and TV usage to retail, finance, technology and travel behaviour. Numeris is the leading supplier of radio and TV audience ratings services to the Canadian broadcast advertising industry. This authoritative database is derived from the Numeris RTS (Return to Sample) survey, a national survey that queries more than 38,100 respondents on product usage, leisure, retail behaviour and media habits. The data are available at the postal code level and can help users better understand their customers for a range of media and marketing applications. Users must be Numeris RTS members.
Below you will find a short video that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.
Following the video, there are some additional resources linked for your reference: release notes, variable list and metadata.
How-to-Read ENVISION Reports
Highlights - Numeris Reports
Numeris - Executive Target Group Report - Behavioural
Numeris - Executive Trade Area Report - Behavioural
Numeris - Executive Trade Area Report - Retail & Restaurant
Numeris - Executive Target Group Report - Retail & Restaurant
Numeris - Executive Customer Report - Retail & Restaurant
Additional Resources
Opticks Powered by Numeris Release Notes
Opticks Powered by Numeris Variable List
Opticks Powered by Numeris Metadata
FAQs
What do the Terciles and Quintiles represent in Opticks Numeris?
Terciles
Tercile bands are used to categorize media usage. They are broken out by light, medium and heavy usage. The table below shows the usage that corresponds to each Tercile band.
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Quintiles
Terciles are further broken down to Quintile bands, which provide a more granular level of media usage. The table below shows the usage that corresponds to each Quintile band.
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