Opticks Powered by Numeris provides lifestyle and media profiles for more than 4,550 variables across a wide range of topics - from radio and TV usage to retail, finance, technology and travel behaviour. Numeris is the leading supplier of radio and TV audience ratings services to the Canadian broadcast advertising industry. This authoritative database is derived from the Numeris RTS (Return to Sample) survey, a national survey that queries more than 38,100 respondents on product usage, leisure, retail behaviour and media habits. The data are available at the postal code level and can help users better understand their customers for a range of media and marketing applications. Users must be Numeris RTS members.
Below you will find a short video that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.
Following the video, there are some additional resources linked for your reference: release notes, variable list and metadata.
How-to-Read ENVISION Reports
- Highlights - Numeris Reports (opens in new tab)
- Numeris - Executive Target Group Report - Behavioural (opens in new tab)
- Numeris - Executive Trade Area Report - Behavioural (opens in new tab)
- Numeris - Executive Trade Area Report - Retail & Restaurant (opens in new tab)
- Numeris - Executive Target Group Report - Retail & Restaurant (opens in new tab)
- Numeris - Executive Customer Report - Retail & Restaurant (opens in new tab)
Additional Resources
- Opticks Powered by Numeris Release Notes (opens in new tab)
- Opticks Powered by Numeris Variable List (download)
- Opticks Powered by Numeris Metadata (download)
FAQs
What do the Terciles and Quintiles represent in Opticks Numeris?
Tercile bands are used to categorize media usage. They are broken out by light, medium and heavy usage. The table below shows the usage that corresponds to each Tercile band.
|
Type of Media |
Light Usage |
Medium Usage |
Heavy Usage |
|---|---|---|---|
|
TV Usage (avg. week) |
0.08 – 12.50 hours |
12.50 – 28.00 hours |
28.00+ hours |
|
Magazine Usage (avg. day) |
3 – 30 mins |
30 – 60 mins |
60+ mins |
|
Internet Usage (avg. day) |
1 – 141 mins |
141 - 281 mins |
282+ mins |
|
Daily Newspaper Usage (avg. week) |
1-120 mins |
12 – 315 mins |
315+ mins |
|
Community Newspaper Usage (avg. issue) |
1 – 20 mins |
20 – 30 mins |
30+ mins |
|
Radio Usage (avg. week) |
0.00 – 3.75 hours |
4.00 – 13.0 hours |
13.25+ hours |
Terciles are further broken down to Quintile bands, which provide a more granular level of media usage. The table below shows the usage that corresponds to each Quintile band.
| Type of Media |
Light Usage |
Medium/Light Usage |
Medium Usage |
Medium/Heavy Usage |
Heavy Usage |
|---|---|---|---|---|---|
|
TV Usage (avg. week) |
5 – 450 mins |
450 – 900 mins |
900 – 1,470 mins |
1,470 – 2,175 mins |
2,175+ mins |
|
Magazine Usage (avg. day) |
3 – 15 mins |
15 – 30 mins |
30 – 45 mins |
45 – 60 mins |
60+ mins |
|
Internet Usage (avg. day) |
1 -93 mins |
93 – 167 mins |
167 – 249 mins |
249 – 360 mins |
360+ mins |
|
Daily Newspaper Usage (avg. week) |
1 – 60 mins |
60 – 150 mins |
50 – 270 mins |
270 – 450 mins |
450+ mins |
|
Community Newspaper Usage (avg. issue) |
1 – 15 mins |
15 – 25 mins |
25 – 30 mins |
30 – 60 mins |
60+ mins |
|
Radio Usage (avg. week) |
1 – 75 mins |
90 - 315 mins |
330 – 615 mins |
630 – 1,335 mins |
1,350+ mins |