Environics Analytics' Opticks Powered by AskingCanadians data is developed into three databases: eShopper, Mobile and Social.
eShopper
Opticks eShopper Powered by AskingCanadians™ offers over 1,400 variables that describe the digital and offline marketplace behaviour of Canadians. The AskingCanadians™ eShopper survey is an online study of over 9,000 respondents, that measures a wide range of online shopping behaviour, ranging from product research to purchase preferences, for all segments of Canadian society. As marketers seek ways to understand Canadian consumers better, the Opticks eShopper database provides vital insights into how different consumers are using the latest online technology in the purchase process. By learning how customers integrate digital technology into the retail experience, businesses can better design their marketing, messaging, and merchandising to reach their target customers effectively.
Mobile
Opticks Mobile Powered by AskingCanadians™ helps companies and not-for-profits determine their customers’ mobile behaviour for a range of media and marketing applications. This database is based on the AskingCanadians™ online survey, which asked over 11,000 respondents about their ownership and usage of mobile devices, the appeal of various mobile technology features, and their attitudes toward mobile marketing. Opticks Mobile offers over 1,000 variables on mobile behaviour.
With this database, marketers can more accurately profile customers and prospects by their mobile behaviour, including minutes spent texting, preferred apps, and favourite tablet manufacturers. By evaluating mobile behaviour, brand preferences, and usage, advertisers and ad agencies can design more powerful mobile marketing strategies to reach target audiences.
Social
The Opticks Social is a comprehensive database that allows businesses and not-for-profits to determine the social media behaviour of all segments of Canadian society. It is derived from an online survey of over 12,000 respondents from AskingCanadians™. The database provides over 900 variables on who is visiting the leading social media websites, what they are doing and how much time they spend blogging, tweeting, posting photos and sharing links.
From Facebook to X to LinkedIn, social media websites are used by millions of Canadians for updating their profiles and sharing links, reading, and publishing blogs, posting photos and news items, and playing online games. The Opticks Social database helps companies and not-for-profits determine their customers’ usage of online social media for a range of media and marketing applications.