Environics Analytics' Opticks Powered by AskingCanadians data is developed into three datasets: eShopper, Mobile and Social.
Opticks eShopper Powered by AskingCanadians™ provides key insights into how different consumers are using the latest online technology in the purchase process. The database offers more than 1,300 variables that describe the digital and offline marketplace behaviour of Canadians. The AskingCanadians eShopper survey is an online study of approximately 25,000 respondents that measures a wide range of online shopping behaviours, from product research to purchase preferences, for all segments of Canadian society. By learning how customers integrate digital technology into the retail experience, businesses can better design their marketing, messaging and merchandising to reach their target customers effectively.
Opticks Mobile Powered by AskingCanadians™ allows users to accurately profile customers and prospects according to their mobile habits, including minutes spent texting, preferred apps and favourite tablet manufacturers. This database can help marketers optimize their digital marketing campaigns, develop product-specific promotions, inform their overall mobile strategy and more. It is derived from an online survey on mobile usage by AskingCanadians, which includes the views of approximately 25,000 respondents, that examines the appeal of various mobile technology features and their attitudes toward mobile marketing. The Opticks Mobile database offers 975 variables, with data available at the postal code level.
Opticks Social Powered by AskingCanadians™ is a comprehensive database that enables businesses and not-for-profits to determine the social media usage and behaviour across all segments of Canadian society, for a range of media and marketing applications. Based on an online survey by AskingCanadians that captures the views of approximately 25,000 respondents, it provides more than 750 variables on who is visiting the leading social media websites, what they are doing and how much time they spend blogging, tweeting, posting photos and sharing links. The data in Opticks Social are available at the postal code level.
Below you will find a short video that covers product details, sources, methodology, applications and key questions about these products. Watching this video will provide you with an overview of the products and give you some ideas for how it can be used in your own work.
Following the video, there are some additional resources linked for your reference: release notes, variable list and metadata.
Please note that the video contains information on the eShopper, Mobile, and Social datasets.
eShopper: 0:00 - 3:18
Mobile: 0:00 - 1:10; 3:19 - 5:23
Social: 0:00 - 1:10; 5:24 - 7:35
Opticks eShopper Powered by AskingCanadians
Opticks eShopper Powered by AskingCanadians Release Notes
Opticks eShopper Powered by AskingCanadians Variable List
Opticks eShopper Powered by AskingCanadians Metadata
Opticks Social Powered by AskingCanadians
Opticks Social Powered by AskingCanadians Release Notes
Opticks Social Powered by AskingCanadians Variable List
Opticks Social Powered by AskingCanadians Metadata
Opticks Mobile Powered by AskingCanadians
Opticks Mobile Powered by AskingCanadians Release Notes
Opticks Mobile Powered by AskingCanadians Variable List
Opticks Mobile Powered by AskingCanadians Metadata