ClickScapes captures visitors and visits to individual mobile apps and websites to provide a new view of Canadians' digital behaviour. The data are categorized by organizations and interests, such as travel, financial planning, education, shopping, and more. ClickScapes offers weekly information to keep you abreast of digital trends and campaign effectiveness.
The database is built using aggregated and de-identified data from mobile and home internet web behaviours, demographics from EA’s DemoStats product, PRIZM segmentation and EA models. ClickScapes is “Big Data” harnessed and normalized using benchmarking data, AI and data science best practices. The result is consistent, reliable and local trend information.
The database is available at two levels of insights: ClickScapes and ClickScapes Trends, which differ in how frequently they are updated and for which time periods are available.
ClickScapes
- Unique visitors and visit days metrics are available for each web behaviour variable
- Historical data available from January 2021
- Available for quarterly and yearly time periods
- Updated annually
ClickScapes Trends
- Includes everything from the ClickScapes dataset
- Available for weekly and monthly time periods, in addition to quarters and years
- Updated monthly
What's New?
- Updated Variable List: ClickScapes 2024 will feature an updated roster of Websites, Apps, and Companies.
- Connection Type: To simplify the user experience, variables in both products will no longer make a distinction between Home Internet-derived web behaviour and Mobile Network-derived web behaviour. Instead, ClickScapes and ClickScapes Trends 2024 will employ a single web traffic estimate that uses the internet connection type (Home or Mobile) that best represents the specific website, app or Company. For example, a navigation app is likely best represented by Mobile Internet behaviour, and Home Internet behaviours best represent a video streaming app. The single unified estimate will be based on Households.
- ENVISION Workspace Availability: ClickScapes will now be accessible within 2024 ENVISION workspaces, allowing users to benefit from updated geographies and demographic estimates. Data in 2023 ENVISION workspaces will no longer receive monthly updates moving forward.