Homescan Profiles provide deeper insight into which Canadians are more likely to buy different packaged goods based on key metrics of consumption, usage and penetration. These profiles are derived from two years of tracking Nielsen's Homescan® Shopper Panel for the more than 14,000 households per year that scan the UPC codes of products they purchase. The product library can be used with PRIZM segments. The Homescan Profiles database is composed of three libraries of data: department, brand and module. Each library has a product hierarchy consistent with Nielsen’s category definitions. Homescan Profiles is available at all levels of geography down to the postal code level in Canada, excluding the territories.
Below, you will find some additional resources linked for your reference: release notes, variables list and metadata.