Homescan Profiles provide deeper insight into which Canadians are more likely to buy different packaged goods based on key metrics of consumption, usage and penetration. These profiles are derived from two years of tracking Nielsen's Homescan® Shopper Panel for the more than 14,000 households per year that scan the UPC codes of products they purchase. The product library is coded to the PRIZM Spectra segments. The Homescan Profiles database contains more than 300,000 item, brand, category and retail shopper profiles.
Below, you will find some additional resources linked for your reference: release notes.
Homescan Profiles Release Notes