Claritas Financial CLOUT

The Claritas Financial CLOUT dataset provides geography-based estimates of market penetration and user household dollar volume for a wide range of financial products and services. Products include basic banking and financial services such as checking, savings, CDs, investments, and retirement products, as well as additional services, such as investment management. Financial CLOUT allows you to identify the potential demand for financial products and services by geographic area.

The data has been generated using statistical models developed on the Claritas Financial Track survey, the largest syndicated database of household financial behavior in the nation. Both current-year estimates and five-year projections are available.

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How-to-Read ENVISION Reports

Additional Resources