Claritas Income Producing Assets Indicators Distributions helps users identify consumers in any trade area by the value of their liquid assets. Based on the Claritas Financial Track survey of financial behaviors—the largest financial survey of its kind in the industry—for which there are actual dollar measures from each survey respondent. From the survey base, information for approximately 200,000 households (using a rolling three years of quarterly surveys) is used to construct balance information for a variety of financial products and services. The Income Producing Assets Indicators model measures liquid wealth such as cash, checking accounts, savings products (savings accounts, money market accounts, and CDs), investment products (stock and mutual funds), retirement accounts, and other asset classes that are relatively easy to redeem and move—and for which marketers can readily compete. The model classifies all U.S. households into one of 11 IPA ranges, with values ranging from less than $25,000 to over $3 million.
Below, you will find some additional resources linked for your reference: release notes and variables list.