Claritas Income Producing Assets Profiles

Claritas Income Producing Assets Profiles helps users identify PRIZM® Premier and P$YCLE® Premier consumer segments by the value of their liquid assets. Based on the Claritas Financial Track survey of nearly 150,000 households, the database provides insight into the liquid assets of households, defined as any asset class that is relatively easy to liquidate and for which marketers can readily compete, such as savings accounts, CDs and stocks. The database classifies all USA households into one of 11 IPA value ranges, from less than $25,000 to more than $3 million.

Below are some additional resources linked for your reference: release notes and variable list.

Additional Resources