Claritas Insurance Product Profiles

Claritas Insurance Product Profiles provides users with powerful insights into their customers' insurance behavior. Based on a nationwide online panel survey of approximately 35,000 households, Insurance Product Profiles provides product usage information for insurance products and services. The data are presented in five categories:­ automobile, residential, life and other insurance, as well as insurance attitudes - and include usage and consumption profiles. The data are available for the PRIZM® Premier and P$YCLE® Premier segmentation systems.

Below are some additional resources linked for your reference: release notes and variable list.

Additional Resources

Claritas Insurance Product Profiles Release Notes
PRIZM Premier - Claritas Insurance Product Profiles Variables List
P$YCLE Premier - Claritas Insurance Product Profiles Variables List