Claritas Insurance Product Profiles

Claritas Insurance Product Profiles provides users with powerful insights into their customers' insurance behavior. Based on a nationwide online panel survey of 35,000 households, Insurance Product Profiles provides product usage information for insurance products and services. The data are presented in five categories­ automobile, residential, life and other insurance, as well as insurance attitudes - and include usage and consumption profiles. The data are available for the PRIZM® Premier and P$YCLE® Premier segmentation systems.

Below, you will find some additional resources linked for your reference: release notes and variables lists.

Additional Resources:
Claritas Insurance Product Profiles Release Notes
PRIZM Premier - Claritas Insurance Product Profiles Variables List
P$YCLE Premier - Claritas Insurance Product Profiles Variables List

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