Claritas Insurance Product Profiles

Claritas Insurance Product Profiles provides users with powerful insights into their customers' insurance behavior. Based on a nationwide online panel survey of approximately 35,000 households, Insurance Product Profiles provides product usage information for insurance products and services. Products covered include automobile, life insurance (including term life, universal life, variable life, and whole life), residential and renter's insurance, and other insurance such as accidental death and dismemberment, disability, and long-term care policies. Also covered are insurance purchase reasons, service channel information, premium information, and consumer attitudes towards insurance. The data are available for the PRIZM® Premier and P$YCLE® Premier segmentation systems.

Below are some additional resources linked for your reference: release notes and variable list.

Additional Resources