Claritas Financial Product Profiles

Claritas Financial Product Profiles offers nearly 500 variables for usage information on more than 100 financial products. Grouped into 13 categories, the data cover a wide range of basic banking products and services, investments, financial attitudes, channel usage, balance information, and institutional relationships. Based on a nationwide online panel survey of 150,000 participants, the profiles are available for the PRIZM® Premier and P$YCLE® segmentation systems to detail the financial behavior of a consumer segment. The data provide users with valuable insights into their customers' financial standing.

Below, you will find some additional resources linked for your reference: release notes, variables lists and variables change lists.

Additional Resources:
Claritas Financial Product Profiles Release Notes
PRIZM Premier - Claritas Financial Product Profiles Variables List 
PRIZM Premier - Claritas Financial Product Profiles Variables Change List
P$YCLE - Claritas Financial Product Profiles Variables List
P$YCLE Premier - Claritas Financial Product Profiles Variables List 
P$YCLE Premier - Claritas Financial Product Profiles Variables Change List

Powered by Zendesk