Claritas Financial Product Profiles

Claritas Financial Product Profiles presents data for current-year estimates of market penetration and user household dollar balances for a wide range of financial products and services. With approximately 300 variables, the data covers a wide range of basic banking products and services, investments, financial attitudes, channel usage, balance information, and institutional relationships. Based on a nationwide online questionnaire involving over 50,000 survey interviews, the profiles are available for the PRIZM® Premier and P$YCLE® segmentation systems to detail the financial behavior of a consumer segment. The data provide users with valuable insights into their customers' financial standing.

Below are some additional resources linked for your reference: release notes, variable list and variable change list.

Additional Resources