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Claritas Financial Product Profiles

Claritas Financial Product Profiles presents data for current-year estimates of market penetration and user household dollar balances for a wide range of financial products and services. With nearly 350 variables, the data covers a wide range of basic banking products and services, investments, financial attitudes, channel usage, balance information, and institutional relationships. Based on a nationwide online questionnaire involving 55,000 survey interviews, the profiles are available for the PRIZM® Premier and P$YCLE® segmentation systems to detail the financial behavior of a consumer segment. The data provide users with valuable insights into their customers' financial standing.

Below, you will find some additional resources linked for your reference: release notes, variables lists and variables change lists.

Additional Resources:
Claritas Financial Product Profiles Release Notes
PRIZM Premier - Claritas Financial Product Profiles Variables List 
PRIZM Premier - Claritas Financial Product Profiles Variables Change List
P$YCLE - Claritas Financial Product Profiles Variables List
P$YCLE Premier - Claritas Financial Product Profiles Variables List 
P$YCLE Premier - Claritas Financial Product Profiles Variables Change List

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