Claritas Insurance CLOUT

Claritas Insurance CLOUT allows users to identify potential demand for insurance products and services at most levels of geography. The database is based on statistical models derived from a nationwide online survey and Pop-Facts® demographic characteristics. Current-year estimates and five-year projections of usage and demand for insurance products and services are generated. The database features approximately 600 variables, including usage, channel and consumption information about insurance products such as automobile, life, medical, residential, accidental death and dismemberment, disability and long-term care policies, as well as consumer attitudes towards insurance.

Below are some additional resources linked for your reference: release notes and variable list.

How-to-Read ENVISION Reports

Insurance CLOUT - Trade Area Report

Additional Resources

Claritas Insurance CLOUT Release Notes
Claritas Insurance CLOUT Variables List