Claritas Net Worth Profiles

Claritas Net Worth Profiles helps users identify PRIZM® Premier and P$YCLE® Premier consumer segments by household net worth, the difference between assets and liabilities. Based on responses to the Claritas Financial Track survey of financial behaviors, the database measures assets such as savings accounts, CDs, the value of a primary residence and the cash value of insurance, as well as liabilities such as mortgages, auto loans, student loans, credit card balances and lines of credit.

Below are some additional resources linked for your reference: release notes and variable lists.

Additional Resources