Claritas Net Worth Distributions helps you identify households in any trade area by their net worth, which is defined as the difference between assets and liabilities. Based on responses to the Claritas Financial Track survey of financial behaviors, the database measures assets such as savings accounts, CDs, the value of a primary residence and the cash value of insurance, as well as liabilities such as mortgages, auto loans, student loans, credit card balances and lines of credit. Net Worth Distributions classifies all U.S. Households into one of 11 value ranges, from less than $25,000 to more than $2 million. A rolling three year sample of more than 150,000 household responses to the Financial Track survey is used to create the database
Below, you will find some additional resources linked for your reference: release notes and variables list.