Claritas Net Worth Indicators Distributions

Claritas Net Worth Indicators Household is a proprietary Claritas model that estimates the net worth, or net financial position, of a household. It is based on responses to the Claritas Financial Track survey of financial behaviors—the largest financial survey in the industry—for which Claritas has actual dollar measures from each survey respondent. From the survey base, information for nearly 150,000 households (using a rolling three years of quarterly surveys) is used to construct balance information for a variety of financial products and services that are core to net worth.

Strongly correlated to age and income, the net worth calculation references liquid, income-producing assets (IPA), as well as fixed assets, including the value of a primary residence, the cash value of insurance, collectibles, real estate, and other investments. Net worth also measures liabilities such as mortgages, auto loans, student loans, home improvement loans, credit card balances, other personal loans, and balances on other lines of credit. The net worth measure represents the net difference in a household’s assets minus its liabilities.

The Claritas Net Worth Indicators model classifies all households in the United States into one of the following eleven net worth ranges, with values spanning from less than $25,000 to over $2,000,000.

Below are some additional resources linked for your reference: release notes and variable list.

Additional Resources