More than ever before, shoppers have endless possibilities when it comes to making purchase decisions for food, health, and household products. Whether focused on nutrition, saving money, helping the environment, or saving time, Canadians can select products and services using online and offline resources to shape their daily lives.
ShopperChoice helps CPG retailers, CPG manufacturers, restaurants, and food delivery companies understand the mindset of today’s shoppers and how they navigate the path to purchase when empowered with so many choices.
ShopperChoice offers insights into how Canadians are shopping smarter, and what type of products they research and purchase. It also looks at shopping preferences, online shopping behaviours, and what store qualities will earn their loyalty and keep them coming back.
ShopperChoice is also helpful in answering the daily question that all Canadian’s face, “what’s for dinner?” It shows a perspective on the daily meal habits of Canadian households. ShopperChoice helps identify the occasion or preferences of households eating at home, eating out, or simply picking up a ready-to-eat meal while grocery shopping.
ShopperChoice is built by linking PRIZM®, our comprehensive segmentation system that
classifies Canadian Neighbourhoods into 67 unique groups, to the following Nielsen surveys:
- Home Meal Replacement (HMR)
- Health & Wellness (HW)
- Private Label (PL)
- Sustainability (SB)
- Click and Shop (CS)
- Dollar Store (DS)
- Food and Beverage (FB)
Below you will find some additional resources linked for your reference: release notes, variable list, and metadata.